Amazon PPC advertising
Tips/Best practices for Amazon PPC advertisement:
• Keyword Audit
• Sponsored Brand Ads
• Sponsored Display Ads
- Keyword Audit
Do a keyword audit for your brand to ensure that your listings, as well as campaign keywords, contain quality keywords. Here are a few benefits of performing a keyword analysis:
Improves discoverability: Adding quality keywords both in your ad campaigns and listings can help you improve discoverability both organically as well as through paid campaigns.
Boosts Sponsored Ad performance: Tapping relevant and long-tail search keywords can increase your ad relevancy which helps to boost the ad performance with lower CPC and high ROAS.
Keeps listings up to date with most relevant search terms: Review competitor listings, customer reviews, and use search term reports to find keywords not included in your listings or advertisements.
Also, It's a good practice to daily check visibility on popular keywords to make sure you're a front runner in your category.
- Sponsored Brand (SB) ads
Choose compelling logos and graphics: Make sure you're using high-quality and compelling logos & graphics. Your goal is to get customers to click your advertisement.
Increase visibility by claiming top-of-page placement: Formerly called Headline Search ads are very competitive placement; however, winning this placement is the best way to gain visibility on the Amazon Search engine result page
Directs shoppers to Brand Store, away from competitors: With SB ads, you can direct them straight to your Brand store where the chances of competitors stealing away the attention and showcasing their ads become zero
Supplement your Sponsored Product Ads with additional placement: by using this ad, you can direct traffic to a particular page within your store, thus making it easy to focus the limelight on specific product categories/offers.
Take advantage of Custom Image: This feature allows you to utilize additional image assets. To showcase the products more naturally. It helps your products to stand out above the rest
Strategize where to send your traffic: You can either direct the customers to the product detail page which can lead to other competitor products appearing via different ads or else you can direct them to your brand store/custom landing page where chances are your conversion are relatively high.
So, try to figure out what is best suited as per your brand needs and goals when utilizing Sponsored brand ads.
- Sponsored Display ads
Increases your presence across multiple channels: These ads help you increase your brand presence across multiple avenues, i.e., reaching audiences on and off Amazon, which helps to protect your brand & products on the top of the mind.
Product targeting: Start within the same category as your advertised product but also target complementary categories and leverage our nuanced relevancy to help reach new audiences.
New targeting strategy called ‘Audience targeting’: Via this targeting, you can reach shoppers who viewed detailed pages of your advertised products, product categories, brands, and other product features.
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lewis hamilton commented
Ensure your GMB listing is on Google Maps. ...
Verify and claim your business listing(s) ...
Add high-quality photos to your business listing(s) ...
Set up a Q&A section. ...
Regularly post on your business profile (announcements, offers, events, etc.) ...
Generate reviews and respond to them.